BYD's yet-to-be-announced new brand with the codename F Brand will feature the company's new powertrain and will be positioned slightly below the high-end Yangwang brand.

The first model of BYD's F brand, codenamed "SF" internally, will be a hardcore crossover SUV. The model will be equipped with BYD's new hybrid powertrain, and it will have a combined range of 1,200 kilometers.

The new car's powertrain has a maximum output of more than 500 kW and will use a body-on-frame structure to compete with the Mercedes-Benz G-Class.

Positioned between Denza and Yangwang, the BYD F brand's model is expected to be priced between RMB 400,000 ($57,400) and RMB 600,000 and will be available for pre-order within this year. The new brand will meet the increasingly personalized needs of consumers, and it will focus on building with users.

BYD officially unveiled the Yangwang brand on January 5, along with the Yangwang U8 and Yangwang U9, the former a hardcore off-road SUV and the latter a supercar.