Guangzhou, China - July 28, 2022 - XPENG, a leading electric vehicle manufacturer, is named as one of the Kantar BrandZ Top 20 Rising Stars, a sub-list of emerging Chinese global brands included in Google and Kantar's Chinese Global Brand Builders report. By surveying consumers in markets around the world, the report presents how global consumers perceive Chinese brands.

The Top 20 Rising Stars list highlights the emerging Chinese global brands from Google and Kantar's Top 50 Chinese Global Brand Builders report. Compared with more established brands on the Top 50 list, the Rising Stars list puts an emphasis on emerging companies that are already focussing on building lasting bonds with a defined target audience, boasting compelling brand stories as well as offering distinctive services and experiences. Because of these efforts, it's unsurprising that the report showed the average consideration rate of the 20 Rising Stars to be on par with those on the Top 50 Chinese Global Brand Builders list.

XPENG sees the value of using local knowledge and practices to constantly optimize and build its brand overseas, opening XPENG Brand Experience Stores in the Netherlands, Norway, Sweden, and Denmark. This has also been boosted by the company attending events such as eCarExpo and EVS35. Through these brand-building initiatives, the company is giving potential European drivers a chance to test drive its latest smart EVs, while showcasing the potential of its mobility solutions and vision to key players overseas.

As a leading Chinese EV manufacturer, XPENG is seeing an increase in brand awareness beyond its domestic market. Last year, XPENG was named the Most Known Newcomer 2021 in Kantar's Car Index survey, conducted in association with Aller Media Group, one of the biggest media publishers in Norway.

Being featured on Kantar's Rising Stars list pays tribute to the company's global branding efforts, combining local perspectives with global R&D capabilities to promote a product portfolio that has flexibility, innovation, and intelligence at its heart.