Geely Auto Group has officially launched Geely Galaxy, a new brand that aims to launch a cumulative total of models by 2025 to target the mainstream plug-in hybrid and pure electric vehicle markets.

The auto giant introduced the new brand and its strategy for the new energy vehicle (NEV) market at a launch event in Hangzhou, Zhejiang province.

Geely Galaxy aims to build safe, smart and anxiety-free smart electric vehicles with world-class NEV architectures, the company said.

The new brand plans to launch a cumulative total of seven models by 2025, including four plug-in hybrid models in the L series and three all-electric models in the E series.

Geely unveiled at that event the Galaxy L7 SUV, which will be the first production model under the Geely Galaxy brand and will be officially launched in the second quarter of this year.

Geely Galaxy will launch the Galaxy L6 in the third quarter of 2023, the Galaxy L5 in the second quarter of 2024, and will launch the Galaxy L9 in 2025.

In the pure electric product sequence, Geely Galaxy will launch the Galaxy E8 in the fourth quarter of 2023, the Galaxy E7 in the second quarter of 2024, and will launch the Galaxy E6 in the third quarter of 2024.