Recently, FAW Hongqi announced a significant strategic agreement with a renowned French automotive sales and service partner, marking the official launch of its market strategy in France. This collaboration signifies Hongqi's continued expansion into international markets, leveraging the global influence of the 2024 Paris Olympics to bolster its presence in France. According to the agreement, both parties will introduce innovative sales models and service systems to deliver a new green and intelligent mobility experience to French consumers. With extensive market experience and a robust sales network, they aim to rapidly establish Hongqi in the French market.

This partnership comes amidst the approach of the 2024 Paris Olympics, where FAW Hongqi plans to enhance its brand visibility through a series of marketing activities. As part of its commitment, Hongqi announced that for every raising of the Chinese national flag during the Olympics, a Hongqi vehicle will be gifted to Chinese Olympians, demonstrating support for Chinese sports and showcasing the pride and responsibility of being a Chinese automotive brand. Furthermore, Hongqi will provide comprehensive and reliable travel services to Chinese athletes in Paris, ensuring they enjoy safe and comfortable transportation throughout the event.

A spokesperson for Hongqi emphasized that France is a crucial automotive market in Europe and an integral part of their internationalization strategy. This collaboration establishes a solid foundation for Hongqi's rapid development in the French market. Looking ahead, Hongqi will continue to invest in the French market, introducing more models and services tailored to local consumer preferences, with the goal of becoming a prominent automotive brand in France.

With the 2024 Paris Olympics drawing closer, global attention is increasingly focused on this sporting event. Hongqi's entry into the French market during this historic occasion not only showcases its brand strength and market confidence but also injects new vitality into Sino-French automotive cooperation. As a representative of China's automotive industry, under the strategic layout of FAW Import and Export Corporation, Hongqi is actively participating in international competition, driving innovation, and serving as a shining example of China's automotive industry going global.