On May 12, during his visit to China, Brazilian President Luiz Inácio Lula da Silva met with Wei Jianjun, Chairman of GWM (Great Wall Motor), and personally experienced several of the brand’s flagship models—including the 2.4T GWM POER, the new Gaoshan MPV, Tank 300 Hi4-T, and Haval H9. President Lula praised the company’s technological capabilities and product quality, expressing strong interest in seeing these models enter the Brazilian market soon to provide more options for local consumers.
2.4T GWM Poer: Built for the World
At the heart of this showcase was the 2.4T GWM Poer, a high-performance pickup developed for global markets. Built on GWM’s robust Tank platform, this vehicle combines off-road power, passenger-level comfort, and trusted durability. Already launched in markets like Australia, South Africa, and Chile, the 2.4T Poer is set to arrive in Brazil soon, marking another milestone in GWM’s global expansion.
Proven Power and Performance in Extreme Conditions
Equipped with a 2.4T diesel engine and 9-speed automatic transmission, the pickup delivers 135 kW of net power and 480 N·m of torque, providing strong low-end performance and smooth power delivery. The drivetrain is designed for both fuel efficiency and long-term comfort, and the vehicle is capable of over-the-air upgrades, keeping the driving experience future-proof.
Engineered for tough environments, the 2.4T Poer has undergone extensive adaptation to meet extreme climate demands. Whether operating at altitudes above 4,700 meters, in scorching heat, or freezing cold, the truck remains reliable:
At high altitudes, it maintains 400 N·m of torque thanks to a high-efficiency VGT turbo and optimized air intake system.
In hot climates, an 850W high-power cooling fan improves heat dissipation.
In cold regions, a high-capacity AGM battery ensures smooth starts even in sub-zero temperatures.
Since launch, the model has completed a series of high-difficulty challenges that have captivated off-road enthusiasts. From conquering the Pamir Plateau in June to reaching nearly 6,000 meters at Hook Road’s summit in August, and crossing the entirety of China’s G219 highway in October, the POER has repeatedly proven its off-road excellence.
Accelerating Global Expansion
With a presence in over 50 countries across four continents, GWM POER is actively pushing its global strategy. The brand tailors its products and marketing to suit regional needs, reinforcing its commitment to local markets:
July 2024: Entered Mexico
August: Debuted in Uruguay
September: Launched the Shanhai POER HEV in South Africa
November: Delivered 200 new units to Tanzania and showcased at the Thailand Motor Expo
In 2025, the 2.4T GWM POER made its overseas debut in Chile in January, followed by launches in South Africa and Australia in February—further strengthening GWM's global footprint.
Beyond sales, GWM is also embedding itself in local communities by supporting cultural and sports events such as international surfing competitions, triathlons in Australia, and beach runs in South Africa. These initiatives bring lifestyle and product together, creating a shared pickup culture with users worldwide.
GWM POER will continue to innovate and enhance its lineup, delivering high-quality, high-value pickup trucks tailored to global user needs. With its expanding global network and localized strategies, GWM aims to make Chinese pickups a popular and trusted choice around the world.
