Sales of light vehicles in Mexico fell 0.6% in July 2025 compared to a year earlier, marking the industry’s fourth consecutive month of declines, according to data from the National Institute of Statistics and Geography (INEGI) and analysts from AMDA. Distributors sold 124,480 new units, down from 125,260 in July 2024.

From January through July, total sales reached 833,824 vehicles, representing a 0.3% decrease from the 836,378 units sold during the same period in 2024.

Despite the year-over-year drop, July posted a 7.3% monthly increase, adding 8,418 more vehicles compared to June 2025.

Sales Leaders and Brand Trends

Nissan continued to lead the market with 23,614 units sold in July, followed by General Motors (15,919 units), Volkswagen (10,921), Toyota (10,471), Mazda (9,803), Kia (9,302), Chrysler (4,836), Hyundai (4,712), Ford (4,628) and MG Motor (4,357).

Chinese brands accounted for approximately 8% of total market share: MG Motor posted over 20% growth from the previous month, while JAC sold 2,117 units, Changan 1,751 units and Great Wall Motor 1,259 units.

In the premium segment, BMW led with 1,541 sales, followed by Audi (794), Mercedes-Benz (653) and Volvo (505)—mostly sales of hybrid or electric models.

Guillermo Rosales of the Mexican Association of Automotive Dealers warned that uncertainty over U.S. tariffs on steel, aluminum, copper and auto exports outside the USMCA framework continues to weigh on market sentiment. Despite a temporary 90-day delay in new tariffs, the trade environment remains volatile

Growth in national GDP for Q2 2025 exceeded 2%, but that was not sufficient to revive demand for new vehicles, he added.