Chinese electric vehicle maker XPENG has expanded its presence in North Africa with launches in Morocco and Tunisia, completing a regional network that now spans three key markets across the region.
The company entered Morocco in April 2026 through a partnership with luxury vehicle distributor SMEIA, opening a flagship showroom in Casablanca. A month later, XPENG officially launched operations in Tunisia alongside local partner XP CARS Tunisia, introducing its G6 and G9 electric SUVs to customers in the country.
The latest additions build on XPENG's existing business in Egypt, creating a three-market footprint that the company sees as a strategic platform for future growth across the Middle East and Africa.
"North Africa is expected to become one of the fastest-growing regions within our Middle East and Africa business," said Wang Ke, Head of XPENG Middle East and Africa.
Alongside vehicle sales, XPENG is investing in local infrastructure to support its long-term development in the region.
In Tunisia, the company has opened a 2,500-square-meter sales and service center, currently its largest facility of this type in the Middle East and Africa. The center combines vehicle sales, delivery, maintenance services, spare parts storage and customer support operations under one roof.
The facility is backed by XPENG's regional parts hub in Dubai, helping improve spare parts availability and strengthen aftersales support for customers across North Africa.
The Tunisia operation complements XPENG's existing service network in Egypt, where the company has established a regional service center in New Cairo covering approximately 2,000 square meters, supported by additional service locations in eastern and western Cairo.
Together, these facilities form the foundation of XPENG's North African service network and are designed to support customers throughout the vehicle ownership cycle.
Egypt remains the company's most established market in Africa. Since entering the country in 2024, XPENG has worked with local partners to develop an integrated market approach combining products, sales channels and aftersales services.
The strategy has helped the company gain traction in the country's premium electric vehicle segment. In April 2026, the G6 and G9 ranked as the best-selling premium electric SUVs in Egypt, while XPENG placed second in overall vehicle registrations within the segment.
The performance in Egypt has provided a model for the company's expansion into neighboring North African markets, demonstrating the potential of its localized business approach.
XPENG's regional expansion comes as Chinese automakers continue to increase their presence across the Middle East and Africa. Industry forecasts suggest Chinese brands could raise their market share in the region from 10% to 34% by 2030, while new energy vehicle adoption is expected to accelerate significantly during the same period.
To support future growth, XPENG plans to continue investing in regional spare parts supply, remote maintenance capabilities and localized service operations while expanding its presence across the African continent.
XPENG currently operates in more than 60 countries and regions worldwide. Its overseas charging network covers 31 countries and regions and provides access to more than 2.7 million charging points.
The company said it will continue expanding its global footprint in 2026, bringing additional models to international markets as it seeks to grow its presence outside China.
