Leapmotor has announced a long-term partnership with Australia’s National Pickleball League (NPL), becoming the league’s official automotive partner.
The partnership marks the first long-term collaboration between an automotive brand and the Australian pickleball industry, bringing together two fast-growing sectors and creating new opportunities for engagement between the automotive and sports communities.
The collaboration comes as both Leapmotor and NPL continue to expand their presence in the Australian market.
Pickleball has become one of Australia’s fastest-growing sports, attracting more young consumers and urban communities with its simple rules, easy entry, and strong social appeal. Through nationwide competitions, dedicated venues, and efforts to promote professional development, NPL has become a key platform for driving the growth of pickleball in Australia.
Leapmotor, a global new energy vehicle brand, has introduced models including the Leapmotor C10 and Leapmotor B10 to the Australian market. With advanced smart technologies and electric mobility solutions, the brand is gaining attention from consumers who value innovation, technology, and modern lifestyles. This customer profile closely aligns with the young and active pickleball community, providing a strong foundation for the partnership.
Joanne Stogiannis, Director of Marketing and Communications at Leapmotor Australia, said:
“Pickleball represents a fun, social, and inclusive lifestyle that everyone can enjoy. This aligns closely with Leapmotor’s brand values and our growth strategy in Australia. Through our partnership with NPL, we can connect with more consumers who embrace innovation and value quality products, while supporting the continued growth of this emerging sport in Australia.”
Different from traditional event sponsorships, the partnership between Leapmotor and NPL focuses on long-term engagement and community building.
The cooperation will cover major NPL events and activities, including the ahm National Pickleball League Finals, one of Australia’s leading annual pickleball events, as well as the Leapmotor Cup NPL Championship.
Leapmotor will also have a presence at major indoor sports venues in South Melbourne and Maidstone, where it will launch customer experience activities, community events, and exclusive benefits for both NPL members and Leapmotor owners.
By connecting events, venues, and user communities, Leapmotor aims to further strengthen its brand awareness in Australia while creating more opportunities for interaction between EV consumers and the pickleball community.
Ron Shell, CEO of the National Pickleball League, said:
“Since entering the Australian market, Leapmotor has demonstrated strong growth momentum. Its innovative products and brand positioning are a great fit with our young and energetic pickleball community. This partnership goes beyond short-term event exposure. Through deeper cooperation across events, venues, and content, we aim to create long-term value for both communities.”
